7 Reasons To Find A Domain Name With An Aged Domain Tool

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7 Reasons To Find A Domain Name With An Aged Domain Tool

Thursday, May 28th, 2009    Subscribe To Our Feed

So you are in the market to register a new domain name so you can make your first million (or two) on the internet.

Before you rush out and register that new domain I am going to suggest that you consider an alternative, an expired domain.

An aged/expired domain is a domain that has previously been registered by someone else, and that person or company has, for whatever reason decided not to renew it.

Sometimes the reason is simply that they forget.  There was a famous story a few years ago when a important domain passport.com owned by Microsoft themselves was forgotten about when it came time to renew the registration, meaning it became available for anyone to re-register.

A person did just that with this domain, but luckily for Microsoft this guy did the right thing and gave it back to them (I think Microsoft paid him back the registration fee).

Other reasons for not renewing a domain might be that the person that owned the domain left the internet game, or they maybe transferred the business that used to operate on that domain to another one.  In fact there are a heap of reasons why domain names do get forgotten about.

So what are the advantages for you re-registering an expired domain?

1.    Links – Most domains, particularly those domains that have been promoted heavily in the past and not just had no promotion have other web sites pointing to them over time, and these backlinks form a major part in determining how well the domain will rank in the search engines for particular keywords.

2.    Page Rank – As a result of these links, many of these expired domains will have existing page rank.

3.    Age – As a general rule the search engines give more ranking power to domains that have been registered for a longer time than other domains.

4.    Web site Visitors – Many domains will have existing web traffic, with visitors arriving to that domain each day, usually as a result of previous campaigns completed by the previous site owner.

5.    No Sandbox – New domains are once in a while placed in a “sandbox” where they will not get as much traffic as more established domains until they have proven themselves to the search engines.

These are really the most attractive factors to consider when re-registering an expired domain versus registering a shiny new domain.

There is an very important distinction you should understand between an aged/expired domain and a deleted domain.

An aged or expired domain name has the existing age kept.  For example if I registered a domain three years ago and then did not renew the registration and you come along and re-register it, then for all intensive purposes the domain is still three years old and gets all the advantages of that age in the search engines.

If however, you re-register a deleted domain, then effectively you have registered a BRAND NEW domain.  You will still be be able to benefit from any links, page rank, and traffic, but your domain may be subjected to the sandbox, and WILL be treated as a brand new domain by the search engines.

So the key is to make sure you get the domain before it is deleted by the domain registrar.  There are a number of websites with free search capability available that you can use to locate aged domains or expired domains.

Just do a search in google for terms such as aged domain finder or something similar.

These services will typically allow you to search for domains and return information about the age of the domain, existing page rank, number of links, traffic, and even allow you to use the wayback machine (a catalog of all web pages at various points in time) to see what content was on the domain in the past.

Some of the better services will allow you to search with keywords as well which is a very powerful feature.

You see domains rank better in Google, MSN, and Yahoo if they contain one of more keywords relating to the particular niche you are involved with.

For example if you are selling products for cats, then if you have the word cat or cats in the domain name this will help you rank even better than domains that do not have this (if everything else is equal).

When you are searching for an expired domain please check out the free  checking domain name availability tool.

Essential tips to purchasing aged domains

1.    Try and get a domain at least 5 years old (the older the better, this is a minimum).

2.    Aim for As many backlinks as possible (although this is not essential).

3.    A domain with existing page rank is not necessary but a bonus if you can find it.

4.    Existing web traffic again is not essential but is a huge bonus.

5.    Make sure the domain has at least part of a keyword relating to the niche you are going to use the domain in.

6.    Check the history of the domain to make sure you are happy with the old content that has been used on the domain previously.  Bad content may have blacklisted the domain in the search engines.  Many services allow you to search for this automatically.

7.    Optional: Use a service that allows you to search closeouts.  These are really cheap domains usually costing only $5 (plus standard registration fees).  Wht buy premium domains if you do not need them?  You do not need to spend a heap of cash to find domains that have most of the items discussed above.  In fact only recently I purchased a 10 year old domain, with a heap of existing traffic and lots of backlinks for just $5 !   

Buying aged domains can really give you a an advantage over your competition, and if your smart and use the right websites, and look for the right type of domains, it need not be an expensive exercise.  Isn’t your online efforts worth spending an extra $5 to get an expired domain so you can take advantage of all these factors?