Amway Home Business Review: Taken Serious Again?

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Amway Home Business Review: Taken Serious Again?

Saturday, November 14th, 2009    Subscribe To Our Feed

In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Following the success of their product LOC, the company came out with more products and in a span of two decades extended its reach to other countries. Soon Amway Global was a flourishing business with operations in more than 80 countries and strength of 3 million distributors.

Amway Products

Amway Global offers products that cater to a wide range of consumer needs. Some of the most popular products are discussed below.

· Nutrition boosters and supplements under the brand name Nutrilite

· Artistry is Amway’s brand of beauty-care products.

· Satinique is Amway’s hair care solution. This brand offers shampoo and conditioner and is alleged to repair damaged hair and restore nourishment.

· The Glister toothpaste is a popular Amway creation.

· Amway was the first to use the term “bio-degradable” when it introduced its detergent SA 8

· ESpring is Amway’s water purifier with a carbon block that helps in preventing contamination effectively. The Espring filter is said to prevent more than 140 contaminating factors from polluting water.

· For the kitchen, Amway has come out with icook, a comprehensive range of cookware created with care.

Distributing Amway Products

Becoming an Amway distributor is a tempting prospect when you consider the earnings you could get, perks, the guarantee given by Amway to make everyone successful in the business and the fact that the products offered are of high quality and needed for regular use. But we must also remember the fact that good quality is often combined with high prices; there’s a general opinion that Amway products are priced high.

My Honest Opinion On The Amway Business Opportunity

Good products don’t necessarily mean good business. It may seem nice to join Amway with its good income potential and fun-filled team get-togethers. But there’s one major flaw in the traditional MLM setup followed by Amway. In the traditional system, reps are taught to contact people they know, offer products demos and promote the product as well as the business opportunity. While this could work up to a level, the majority of reps following this routine face only rejects and get frustrated.

This method leads to the MLM pyramid structure, which is even considered illegal in some countries. New reps complain that in spite of putting in hard work, most of the money seems to go to people higher in the pyramid. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.

Amway Wrap Up

Amway global is a good company with a winning combination of products, but the techniques employed to sell its products are not effective. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.

What are the right Amway techniques?

Sell your products to people who are interested in buying them. Market your business to reach these people and get them to contact you. Cold calling and arranging meetings are now outdated; get all work done through the internet. Even you’ll be surprised at how much profit you rake in. Establish a system that gets you leads to follow up on and get orders from. All you need to do is learn how to promote your products using various online marketing tools.