Get Maximum ROI for Your Article Spinning

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Get Maximum ROI for Your Article Spinning

Sunday, February 21st, 2010    Subscribe To Our Feed

In case you ended up reading this article out of utter confusion concerning the title, let me begin by answering the question that is on your mind.  What is the purpose of article spinning?

When we use article spinning, it is so that we can obtain additional benefit from the effort that we put into creating an excellent example of web content.  We want avoid having the same article’s publication on too many websites, due to the fact that duplicate content will not be of any value to anybody involved.  The readers do not want to repeatedly find the same article, the publishers risk getting no value from a duplicate article because the search engines attempt to avoid showing the same content multiple times in any search results and we, as online marketers, in turn stand no chance of getting all of the visitors or the search engine optimization (SEO) value through our links that we could have otherwise received. 

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We can offer alternatives for entire paragraphs, for entire sentences, for phrases of a few words and for separate words.  We can even code our spinning in such a way so that some versions of the resulting articles may have six paragraphs while other have eight, for example. 

A technique that most good spinning software options permit is called nested spinning.  That is simply placing alternatives within other alternatives.  For example, let’s say that my original sentence is, “I love my new brown coat.”  I may decide to write two alternatives for that sentence.  One alternative might be, “I certainly enjoy the brown coat that I recently purchased.”  Another option might be to break the original into a couple sentences in this fashion:  “I have a new coat that I really enjoy.  It’s a dusty brown.”  So the computer will randomly choose one of those three alternatives for a given version of my article.

In order to use nested spinning, I give you an example using just the third alternative, although I could nest additional choices into any or all of the three options.  Let’s say that I decide to let the computer select either “really enjoy” or “like immensely.”  Furthermore, perhaps I can change “dusty brown” to “muted shade of brown” in some cases.

The more choices the spinning software has, the more versions of the same base article that are sufficiently unique (different from every other version) will be successfully generated.  (A good target is to have each version that you submit to a website be a minimum of 25% different from every other version.  I actually prefer to reach a higher standard of about 35% or more.)

Here are a couple slightly different approaches to make the best use of your article spinning.

Method 1:  Rewrite each paragraph, one at a time, once.  Rewrite the first two or three paragraphs and the last paragraph a second time for each.  Now, using nesting, rewrite each sentence in each of the alternatives one time.  Next, add one more level of nesting by providing alternatives to certain words and phrases in the first two paragraphs and in the last paragraph.

Method 2:  Rewrite every sentence in the article at least one time.  Add a third alternative sentence for each sentence in the first two or three paragraphs and the final paragraph.  Apply the first level nesting to selected individual words and phrases in the first three and the final paragraph.  Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is more thorough and will yield somewhat better results.  The second approach is faster and will usually yield satisfactory results.

If you decide to hire a professional article spinning company, I suggest that you make sure that the service will strictly adhere to these broad recommendations.  Indeed, consider sending the spinning company a link to this article.

One final tip:  Make sure that the titles of your various versions are even more thoroughly spun that the articles themselves.  In terms of the liklihood of initially attracting a reader and in terms of search engine evaluation, the title is extremely important.

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