How Many Are You Using? Multiple Marketing Streams
Sunday, December 6th, 2009    Subscribe To Our FeedEveryone talks about multiple streams of income, but not too many people talk about multiple marketing streams. I’ve come to believe that having multiple marketing streams is at least as important as having multiple streams of income.
But first, let me define what I’m talking about. Multiple marketing streams is a term I’ve just coined and it means using a variety of marketing tactics simultaneously to bring fresh leads into your business.
For most people, even though they’ve listened other people’s success stories and heard of those making 0 plus a day, many still have a nagging fear that they may not quite have what it takes to learn affiliate marketing. Think about that for a second. If you knew for a certain fact that, if you worked at it, you could build an online business that would earn you 0, 0 or even ,000 a day and give you the lifestyle you dreamed of, would you follow through? I expect that the answer is a resounding YES!!
So, if you are one of those people who are paralyzed by fear or doubt, consider this:
Why should you use Squidoo?
As internet marketers, especially when you are new and might not own a website yet, your “lens” can be your site. You can use a lens as a review page of your product and have up to 9 links on your page, in the form of a URL, anchor text or a picture of your product that will link your customers to the page where they can actually buy your product.
3. It’s a level playing field because NO previous education or experience are required to learn affiliate marketing. You don’t need to be an expert marketer or a web developer. All you need is basic computer skills (if you’re reading this, you have them!!) and a desire to learn and succeed.
4. Start-up costs and overhead are extremely low. You can learn affiliate marketing basics for nothing and you can get your business off the ground literally for free (although I recommend that you implement a few very inexpensive tools that will get your business off to a running start).
Online (driving traffic to your web site)
* Paid advertising (banner ads, PPC, etc)
* Submitting articles to portals
* Submitting press releases to portals
* Social networking (i.e. Facebook, Twitter, Linked In, FriendFeed)
* Blogs (note — blogs can drive traffic to your site if you design it for that and update it regularly)
* Podcasts
* Videos
Affiliates/Joint Venture opportunities (i.e. finding ways to have other people promote you to their network/email list)
Speaking
* Speaking live at events
* Speaking on teleclasses (either your own or being interviewed on other people’s teleclasses)
* Being interviewed on other shows (radio, internet radio, etc.)
Media
* Getting interviewed in publications
* Getting articles placed in publications
Offline paid advertising
In person networking
Word of mouth/referral sources (yes this is important but it shouldn’t be your only source.)
Following up with leads. (What? This is about NEW marketing streams not following up with leads you already have. Well, I’m here to tell you those leads are going to disappear pretty quickly if you don’t have a few tactics in your marketing toolbox to follow up with them. Also, the more you market to your current list, the more likely it will be your current list will referral you to other people.)
* Online — with an ezine, teleclasses or some other way of providing content
* Offline — mail postcards, printed newsletters, direct mail pieces or even pick up the phone
Resource Author Francisco R. Higueras
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