How to Write Killer SEO Press releases

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How to Write Killer SEO Press releases

Friday, December 25th, 2009    Subscribe To Our Feed

Online marketing and public relations have taken on a new meaning, with a number of SEO strategies used to target traffic. One of the traditional methods through press releases has also carved a niche for itself online. When used in the right manner, SEO press releases can increase traffic to your website considerably. SEO press releases are as a rule infused with keyword-rich content. These type of press releases can also improve your websites overall rankings and increase the chances of being listed on quality news sources by search engine newsbots.

SEO press releases have the capacity to increase your brand awareness and enhance backlinks from reliable news websites as well. There are several advantages of SEO press releases. What you get is greater search engine visibility, and the chances of top keyword page rankings, and millions of headline impressions through sites that run RSS headlines.

The first thing to do is choose the subject for your SEO press release. This could be a new product or service on offer, an interview, a new publication i.e. a report, book, or eBook, new appointments, or a new strategic partnership.

Prior to writing a SEO press release is determine keywords in order to optimize your article. The other important issue is that the title of your press release needs to contain a catchy title which includes the keyword, and should not be more than 100 characters. PR distribution sites usually take the title as the title tag, which is important since this is what helps a page rank for a search term.

Next is the summary, which is an outline of the press release in not more than two sentences, and ideally not more than 240 characters. The body need not be more than 300 words, but needs to feature well-written content, preferably in third person. Adding a couple of quotes and three to four keyword phrases would be a good option.  The ‘About the Company’ section must contain a brief description of the company, which includes the nature of business. A link to your homepage in anchor text format ought to be included in this section. The Press Contact section needs to include your company’s media contact, which includes name, address, phone, email, and website.

For those who may find it difficult to construct a press release, it is better to hire the services of a professional press release writer, who will be able to portray your message in better light.