John Carlton – The Marketing Rebel

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John Carlton – The Marketing Rebel

Thursday, December 24th, 2009    Subscribe To Our Feed

In business, copywriting is one of the more under appreciated, yet vitally important skills. We usually attribute a business’ success with its CEO’s, presidents or marketing people, but have we ever considered the lowly copywriter? Let me introduce you to John Carlton, master copywriter and Marketing Rebel.

John Carlton has been behind the scenes of some of the greatest marketing campaigns in advertising history. He is also one of the world’s most sought after and highest paid copywriters. But until recently, he purposely remained anonymous and chose to avoid the spotlight.

What no one can dispute, however, is the fact that John Carlton is one of the world’s finest freelance copywriters. He earned his great reputation after 20 years in marketing, creating fortunes for other major corporations.

A business without good copy is most likely to fail due to lack if interest. With this, copywriting has been said to be one of the cornerstones any business.

For a business to thrive, it needs customers. How does a business get customers then? By putting out great copy material to impress them and lead them to the business. And we all know that businesses need customers just as we need air and water.

Some may argue that it’s not copy that attracts customers, but through advertising. Whether it be via expensive ad campaigns or low key viral marketing. Many people feel that the reason the most successful businesses do well is because of its advertising campaigns or unique marketing strategies.

But then, what makes advertising work so well? What makes viral marketing so effective? Who is the creative driving force behind the most successful ad campaigns and marketing strategies? Great copywriters.

John Carlton as copywriter is peerless. To hire him involves a small fortune, but to be like him? That’s what makes him so cool. He gives advice and lessons at a fraction of what he charges to do the work himself. And sometimes, he gives them out for free. How cool is that?