Online Marketing Basics For Marketing Your MLM – A Blog

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Online Marketing Basics For Marketing Your MLM – A Blog

Wednesday, April 21st, 2010    Subscribe To Our Feed

If you are following the series of articles – MLM basics for online marketing, this is number 5 in the series.  This article is about the very ‘heart’ of your marketing online, a Blog! Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers.  If you consider the basics for marketing MLM online, although everything you do online fits together, the very hub of your business is your Blog.

First of all, your blog needs to be self-hosted.  You will have to pay for hosting, but the blog will belong to you.  There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own.  You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This does not happen with a self-hosted blog.

I use a Wordpress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets!  However there is lots of help and support around, and generally someone will be able to help you with any problems. It is also very easy to change themes, so you can keep your website fresh and interesting.

Your blog needs to be ever changing.  It needs regular fresh content in the form of articles and tips. You can upload videos and use it to let your customers and prospects know what is going on in the MLM world.

You should have a page telling your story of how you got into Network Marketing and what you have done in your life so far.  To build up trust, you could have a page on any other interests you have or have photos of your family having fun.  Many people have a photograph of themselves up to help with branding, so they become recognised as a leader.

One thing you should definitely have on your blog is an opt-in form to capture a prospects name, email and possibly telephone number.  You could offer some free training or information to persuade them to opt in.  Always make sure that any content (in the form of an article or video) you put out on the internet, always has your blog URL on it.  This makes it easy for someone who enjoys your video to find out more about you, and possibly opt-in to your newsletters.

Don’t make it hard for a prospect to find you!  Without lots of links to your blog, it is just like an island in the middle of the internet. Ensure your blog URL is plastered everywhere you go!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!