Simple Dental Marketing Techniques The Internet Gurus Will Never Reveal

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Simple Dental Marketing Techniques The Internet Gurus Will Never Reveal

Friday, November 20th, 2009    Subscribe To Our Feed

How on earth can you finally find out how to get more patients for your Dental Practice? Quality website traffic is very important, even critical, to the success of your practice. Certainly, there is help for you out there, help that can put you on the fast track to building a profit-pulling dentistry web site.

Here’s a quick tip:

Discover how to start bringing in new patients in less than 7 days – Best of all, you don’t have to lift a finger to get it done – Visit this web page to find out how:

Dental Advertising

Keep reading and we shall explore some cost effective the search engines marketing options that can produce great results for your practice.

The 2 keys to getting dental patients online are traffic and conversion. You need to get pre-qualified visitors to your website and convert them into patients. So if speed is what you’re after, below you’ll find 2 quick and effective methods to attract new patients with your website.

So let’s get started:

Buying Media

This is the process of buying ad space on websites. You would typically use banner ads for this type of advertising. Media buying is a powerful source of instant website traffic because you can place your banner ads in front of thousands of potential customers literally overnight.

How do you find websites to publisher your banner ads?

First, you can target sites in your niche. However, if you are a direct competitor they may not want to sell you ad space. Alternatively, you can buy media from websites that cater to your client base.

To do this, you need to know your demographics and the demographics of the website on which you wish to advertise. How can you get this information? That’s easy. Just visit quantcast.com or Alexa.com

Now that you know your demographic, you can search alexa.com and ranking.com for websites that cater to your demographic. This way you can find local high traffic sites where your patients hang out.

When reviewing the websites you find in your search, look for an *advertise* link at the bottom of the page. This will give you their media buying requirements.

The fee for this type of advertising is either a monthly charge or a cost per thousand impressions – or CPM for short.

CPM tells you how much you will pay for each 1000 times your banner ad is displayed.

This fee can range from .25 to $50 per thousand impressions. Personally, I never agree to pay more than $1 to $3 CPM.

Here’s what to say when you contact the websites to negotiate the best rate for your buy:

* We are a direct response advertiser and we are looking to buy remnant inventory. What is the lowest price your advertisers are paying for remnant traffic right now?*

Remnant traffic is left over traffic the site was unable to sell at full price. You can typically purchase this traffic below the normal price.

Pay-Per-Click (PPC) Advertising.

Another way to jump start your income is to buy PPC traffic from:

Google: google.com/adwords

Yahoo: sem.smallbusiness.yahoo.com/searchenginemarketing

MSN: adcenter.microsoft.com

The cool ting about the internet is your ability to spy on your competition. If you would like to eliminate some of the guess work involved with starting a PPC campaign from scratch, here’s a tool that will give you all your competitors’ top performing keywords and ads: keywordspy.com

Here are a few tips to help you create winning ads for your pay-per-click campaigns:

1. Test magazine headlines in your ads. Go to magazines.com to find magazines in your industry.

2. Test switching the 1st and 2nd lines of your ad to see if it increases click thoughs and conversion.

3. Ask a question. Here’s an example: “Would you like to lose 7 pounds in 10 days?”

4. Test *Wanted* headlines. Here’s an example, *Wanted: Women Age 25-54*. Again, you would need to know your demographics to create such a headline.

5. Use specifics – no generalities. For example, if your product tastes great you wouldn’t just make the statement “tastes great” in your ad. Instead, you would say, “won 23 taste test awards”. Get the idea?

Well, that’s all for now. With these helpful tips you can grow your practice with much less effort. Unquestionably, Internet advertising is essential for obtaining new patients.

Additional Resources:

Click here to get a professional website design for dentists dirt cheap:

Website Design For Dentists

For more information on how to use the power of the Internet to grow your practice and bring in more patients in 7 days or less visit:

1dentalmarketing.com