The Micro-Continuity Internet Marketing Plan Reviewed

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The Micro-Continuity Internet Marketing Plan Reviewed

Friday, December 25th, 2009    Subscribe To Our Feed

Released in June of 2009, Micro-Continuity was created by popular marketer Russell Brunson. Mr. Brunson’s original claim to fame came when he sold a product which gave away secrets to using potato guns as well as plans on how to make your own.

The Micro-Continuity Internet Marketing plan begins by leading in the potential customer with the promise of a secret to be revealed on video. In order to get this secret, the user is requested to just submit a simple name and email address. The first part of this strategy is extremely effective as a list building technique and can actually be applied to other marketing campaigns with the same effectiveness.

In phase two, the potential buyer has been given their secret with another offer that follows. That second offer is to receive a free CD which will share several more secrets the customer may be interested in learning. The free CD is packaged with a temporary free membership to your primary site. After a set period of time the free trial ends and the customer is charged as a member.

Here is where the Micro comes in. Unlike ordinary membership sites, Micro-Continuity memberships are intended for a much shorter period of time. This might be an 8 week or 10 week course where the buyer can get exactly what they came for without the fear of their credit card being raked over the coals long term. The goal is to provide content worthy of the consumer wanting to get everything you have to offer. Over delivery will assist in assuring you reach this goal.

Unlike long term membership sites where the owner is continually stressed with providing new content monthly, this particular membership is short term allowing the creator to change gears should the campaign be unsuccessful. Should you find a winning product you’ll be able to leverage it toward the addition of the promotion of more products to your list.

The big weakness may be the necessity to create a product in order to follow the plan. You will also need to do a little video work and set up an entire campaign. These things could be outsourced but this will add to your overall investment into the completion of your mini membership.

If you’ve been contemplating running your own online business and plan to share knowledge you already possess this is definitely worth considering. The plan itself has been proven in case studies and additional materials are provided to help you upon the purchase of Micro-Continuity.

Now you can get the #1 secret to using the Micro-continuity list building tactic or just get some more information on creating your IM strategy by visiting http://internetmarketingplan.me.