Viral Marketing Has Good Rewards

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Viral Marketing Has Good Rewards

Friday, November 13th, 2009    Subscribe To Our Feed

Today is the age of the wired world.  Every aspect of a person’s life is somehow connected to fast-evolving technology and the great information highway called the Internet.  One can work from home via telecommute, check investments with a few clicks, purchase goods from online stores, and even apply for fast loans with no paper documents to fax.  Indeed, this may be the best time to build wealth and make a profit from connectivity.  Many are taking advantage of fast internet, like broadbands, its easy and available access, like free WiFi zones, and the easy-to-set-up webspaces to do online retailing, trading, and marketing.

With the popular use of the Internet and the range of gadgets used, many products and services are now available online.  Success stories have been heard as well as disastrous failures in taking on online-based businesses and jobs.Businesses rely on good marketing strategies in order to survive and become a success.Viral marketing, or word-of-mouth, is the perfect strategy to use online.  Whenever people receive a good comment or recommendation about a product or service from their family and friends, they are most likely to try it for themselves.  If the product or service is good and the customer is satisfied, the customer is also likely to recommend it to an average of 10 others, according to marketing research.  The same is true if these customers had a bad or negative experience about a certain product or service.  They would also tell other people about what they didn’t like about a product or service, thus, making it harder to sell the product and get repeat customers. 

That’s why, blogs and other social networking websites are becoming powerful marketing and selling venues since the strategy directly or indirectly utilized here is a potent one, that is, viral marketing.  According to marketing gurus, there are five most common types of viral marketing: pass-along, buzz marketing, a user-managed database, incentive viral, and undercover marketing.  Many websites became successful using the pass-along technique.  One of the first success stories is Hotmail.com.  It used an effective tagline attached to every email sent: “Get your free, private email at www.hotmail.com”.  People went to their site and signed up since it was free and the registration took only a few minutes.  Nowadays, even websites that offer cash loans use one-liners to advertise their fast and efficient services.

Starting a viral marketing campaign need not be as expensive as the traditional marketing done by established companies.