What Network Marketer Are You – Flintstone or Jetson?

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What Network Marketer Are You – Flintstone or Jetson?

Friday, December 4th, 2009    Subscribe To Our Feed

A friend of mine, Larry Beacham, wrote a piece of writing by a similar name a a small number of months back and it was such a hit article and he communicated such good ideas in it that I wanted to reiterate much of it again. So with his permission I am writing this follow up to his novel article.

We are in the Information Age not the Stone Age! The techniques and approaches that were used in the past no longer hold the power and effectiveness they once did in the eye of today’s George Jetson, fast paced society.

It is important to understand that the days of cold calling strangers and chasing them down or pursuing the unqualified friends and family members just does not work anymore. This is what most companies teach their marketers to do. This is how almost all network marketer still do it. As Larry said it “Yet, millions of network marketers are stuck in the past, using Fred Flintstone techniques to try and lure the George Jetson prospect”. Words that are very true. Now does this mean the old school techniques do not work. No it does not and it is how most networks marketers build their organizations.

Todays tools can make is much easier if you know how. Today’s consumer has much less patience and their life is much more fast paced and they are looking for a better way. now that have been successful are using the Internet to aid in their marketing efforts}.

Look as the {contrast in the old “Fred Flintstone” techniques and the new “George Jetson” techniques~There is contracts in the old school and new school techniques that is illustrated with Fred and George}.

FLINTSTONE: stuff like a prospect list or names list and acts like an amateur marketer calling everyone they know to find a handful of people that may be interested in their business, or NOT~Has a prospect he list he got from who knows where that he proceeds to call and hunt the prospect about their opportunity or product}. JETSON: set of people who are drawn to the marketer~Attracts a very targeted list of people to them using blogs, web sites and email}. CONTRAST: dealings with people, not with computers or companies~Understanding that people to business with people and not companies the marketer understands that he must sell himself}. The marketer is selling himself and building a rapport with consumer even if they are at an early stage. ATTRACTION MARKETING is what this is called.

FLINTSTONE: Drives to various local business opportunity meetings and invites their unqualified prospects to sit for an hour or more meeting to listen to information about the company, product and compensation plan only to find out that there was little or no interest in the first place and then tries to push the business on them. Then he tries to figure out why people do not join}. JETSON; Creates pre-recorded wibinars and teleconferences for prospects that are {already interested}. CONTRAST: The prospect is watching or listening to the recording in the comfort of their own home or {office at any time on any day when they have time}. This allows the marketer to leverage their time and they only talk to the prospect after they have had time to review and absorb the information and there is a GENUINE INTEREST.

FLINTSTONE: Has a salesman’s mentality and tries to convince or strong arm the prospect and their objections. JETSON: Is and independent thinker and consultant that provides value that the marketplace recognizes. CONTRAST: By giving value, educating, providing comfort, confidence and trust the prospect is interested in the information being shared.

FLINTSTONE: Has a short term point of view of the prospect. Get in now for forget about them. JETSON: Understands the power of selling through education and using automatic communications to continue the education beyond the initial contact. CONTRAST: The new technique allows the natural buying cycle of the individual to take its course which leads to a sale or enrollment in the future when the prospect is ready. Its about developing a relationship for the long term, it may be years before the prospect joins.

FLINTSTONE: Often uses a facade to catch peoples attentions just so they can do a business presentation. JETSON: Builds a genuine rapport with their pre-interested prospect over time by writing articles, creating educational videos, blogging etc. CONTRAST: The new marketer has positioned themselves as a trusted advisor and a respected expert. When the prospect is ready they will contact the marketer. The prospect is also much more likely to be successful in their own endeavor because of what they have learned and the techniques that have been modeled.

What a large difference there is between the Fred Flintstone and George Jetson marketer. Change the way you market and do things the modern ways.The bottom line is the new marketing techniques allow you to operate in a much more professional way and reach many more people. This will allow you to sift through thousands of prospects and  find the diamonds that can change your business for the positive.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

Bob Howard
813-964-7389
BobHowardMarketing

If you want to know how you can be a George Jetson marketer, then look at the system that changed it for me. MLMProMentor