Archive for the 'Copywriting' Category
Testimonial and Guarantee Secrets That Sell More
Saturday, December 29th, 2007Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product.
If you’re in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor’s product is, which product would you be more likely to buy?
The one the friend […]
Copywriting Conversation Secrets
Saturday, December 29th, 2007copywriting is basically you having a conversation with your prospects about who you are, how you can help him, what you offer and how he can get what you offer with zero risk on his part.
Remember to keep the conversation focused on your prospect. YOU is the most powerful word you can use within your […]
How to Easily Craft Headlines That Sell
Saturday, December 29th, 2007Is the purpose of your headline to sell your product?
Promise your prospect a brighter future?
Satisfy his deepest desires?
No, no and no!
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That’s it. All you want your headline to do is grab attention and keep the reader reading.
Sounds simple […]
Easy To Implement Copywriting Secrets
Saturday, December 29th, 2007Other than a great product and a great offer, what do you need to convert subscribers into paying customers? Great copywriting!
Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like.
This is true in both the […]
