Archive for December, 2007
Ten Tips for Testing Your Web Pages
Saturday, December 29th, 2007The only way to know that you are using the right words and elements on your pages (like font style and background color) to convert the maximum amount of traffic is to test, test, test. By trying different options and tracking what gets the best response, you find out what works.
Tools such as OffterMatica, Inceptor […]
How to Conduct an A/B Split Test
Saturday, December 29th, 2007How do you know which words are the right words to use to convert your customers and increase their lifetime value? Through testing!
You test your headlines, your subheads, your body copy, your guarantees, your offers, your prices, your order forms, your background color, your font style and every other element that contributes to the entire […]
Order Forms Secrets To Sell More
Saturday, December 29th, 2007When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done.
But that’s not the case considering the foundation of your entire letter is the form that comes at the end. If you just throw something together here, you’ll lose […]
Testimonial and Guarantee Secrets That Sell More
Saturday, December 29th, 2007Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product.
If you’re in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor’s product is, which product would you be more likely to buy?
The one the friend […]
Copywriting Conversation Secrets
Saturday, December 29th, 2007copywriting is basically you having a conversation with your prospects about who you are, how you can help him, what you offer and how he can get what you offer with zero risk on his part.
Remember to keep the conversation focused on your prospect. YOU is the most powerful word you can use within your […]
How to Easily Craft Headlines That Sell
Saturday, December 29th, 2007Is the purpose of your headline to sell your product?
Promise your prospect a brighter future?
Satisfy his deepest desires?
No, no and no!
Your headline exists for one purpose and one purpose only: get your prospect to read your copy. That’s it. All you want your headline to do is grab attention and keep the reader reading.
Sounds simple […]
