Six Important Online Business Principles

1) Preselling

What's preselling?

“Pre-selling is not about hard-selling your product, it’s about becoming an expert in the eyes of your visitor by delivering this great information. Once completed, making money is easy.

In order for you to sell your products or services online, you need to establish your own position your friendly adviser position.

If someone tells you, “you should buy “xyz” product, it’s good and great, blah blah blah…

You probably get turned off immediately.

On the other hand, I later come to you and present myself as a knowledgeable expert in the field of your concern (or niche in today’s Internet Marketing terminology).

Will you listen to me before you consider purchasing the product/ service?

Yes, you certainly would.

The concept of preselling is in the works here.

Got it? Great!

Preselling creates an “open-to-buy” frame of reference in your potential buyers’ mind, so when you offer your products/ services, they will more inclined to purchase from you or on your recommendations.

What criteria do you need in order to make your preselling work?

That’s where you need a “Value Preselling Proposition”. You need to establish your value proposition - e.g. where you coming from and what sort of experience you have in order to advise your customers/ clients to act the way you want them to.

That’s preselling.

Simply, preselling is sort of the same as marketing, but it’s more than marketing. Preselling warms up your customers and increases your conversion.

The key idea for you to take away is this: preselling creates an “open-to-buy” mindset.

Presell is getting your prospects to have an open-mind set before a purchase.

The very least you need to build successful online (or even offine business) is that you need to create an open to buy mind set from your visitors, so that when they are ready to buy, they will not hesitate to fill out the order form.

2) Keyword Focused Page (KWFP)

What’s a keyword focused page? A KWFP is no other than just a web page full of value rich content which is focused on a particular topic.

For example, if the keyword is “Preselling”, then KWFP may be something like “preselling techniques”, “preselling strategies”, “How to perform preselling to visitors” so and so forth.

Once you have your KWFP narrowed down and researched, you will be able to work wonders through your content to fulfill preselling.

The objective of KWFP is that, you deliver high value content to your visitors so that your potential customers are pulled to your site naturally through the Search Engine. People naturally come to like your content and you.

If you want a good keyword research software, you may download one here for free.

Got the concept? Great.

Let's move on…

Once you get your many KWFP(s) gathered, you will obtain your very own topic, so focused that we call it a “Niche Website”. This kind of website is very powerful in the eyes of Search Engine because it’s so focused to solve a particular topic (keyword words).

Hence, we should think “niche” before going into KWFP.

3) Niche

If I were to define what a niche is, I would say that a niche is a general area of interest, a hobby, a passion or stuff people do. It can be a big niche like health, self improvement, earning money online, etc.

A narrow niche can be “scuba diving”.

A market is a group of people who share similar traits and have common needs. E.g. people who drive, people who need to buy a house.

Now a lot of people get confused right at this point. A niche and a market are NOT the same thing.

Niche can be defined a particular market or people that have relatively similar kind of habits, likes or dislikes, he or she actions in similar manner and they have similar purchasing habit.

That’s how I would define a niche.

They will buy your niche/ specially tailored products on your online with similar kind of mindset.

Going niche is important for small business persons like you and me, because we as small business owners are limited by resources constraint (time, energy and money!)

We can’t apply Amazon business model as our business model. However, we can compete with Amazon in a sub-niche how to create a profitable scuba diving business.

Do you see how you can use niche-concept for yourself?

Focusing on products in certain niche market is particularly important.

If you want to explore this more, google “The Long Tail” up, but I recommend skipping it because the whole book refers to that simple concept. I just summarized the book in one sentence above.

eBay was originated with the concept of flee market, but turned out to be a conglomerate.
People selling 1-2 dollars items are earning big bucks right now. How? By going international! I won't quote tons and tons of valid examples here. They are not relevant to you.

What you need to know is this: eBay itself contains a lot of different niches. All you need to do is to narrow down a particular niche to see how you can monetarize the crowd by tailoring products to their needs.

People call this “Niche Marketing”.

To summarize, think market, go “niche”, then monetarize. There you have it - the 3 steps to online profits. Of course, you need to research and do some work before you can reach Monetarization

4) Content -> Traffic -> Presell -> Monetarization

Offline is about location, location and location. Online is about information. It all begins with your unique content.

When I started online, I was afraid of one thing - my poorly written English. That convinced me I would have no way to succeed online. Then, I decided to go shortcut, by using eBay and other direct method to earn the fast bucks online.

Did that earn me any money? It did, but honestly not by a whole lot. If there is one skill you need to be successfully online, you need to be able to convey your message well.

Either you speak influentially. Or you simply write to move people.

You should remember that.

Following this to a T, you will beat your competition, every time.

Without quality content, your visitors will not be able to trust you nor buy from you. Hence creating valuable and trustable content that people love and will come back to you and buy from you is the key here.

Do not just sell, sell, and sell. People will get annoyed and click “BACK” out of your site immediately.

Deliver valuable content on your pages, email and etc.

But, never give away your farm.

What’s your bread and butter? If you have some really valuable information that has cost you money and experience.

Do not release the information that you deem valuable. Create an information product for it!

Provide testimonials of your previous customers or who have used your products with great results. Turn this idea into a product and sell it!

I see this strategy alone pulls in thousands of dollars for one single ebook.

A friend of mine was suffering by some kind of skin problem. She digged deep into Google to find out how to heal it. Finally, she bought an ebook to find out what one natural remedy that could heal her from the rash.

It cost her $19.99. The ebook package was 6 ebooks containing thousands of pages, but my friend wanted only 1 word from the ebook. The name of the recipe. That’s it.

Could you do the same and create a similar info product - A product that solve someone’s problem?

May it be a relationship, financial, health or whatever people are suffering problem… People are paying big money on it day in and day out! If you get this, you don’t need to buy other product before you own your own piece of internet empire. And you can definitely do it!

Let’s talk about another topic - conversion

5) Conversion Rate

Say for example 100 people read a page of your and 1 end up buying your product. We would say you have a conversion of 1%. Why is this important?

Imagine you have 100 visitors coming to your site which 1% people buying your products, you end up having 1 sales.

When you increase your site visitors to 1000, you will have 10 sales, right? But going from 100 visitors to 1000 visitors, that’s 10 times effort.

Traffic x Conversion = Sales

Let’s see an illustration
100 visitors x 1% = 1 sales
100 visitors x 3% = 3 sales
300 visitors x 1% = 3 sales

Which is easier to do? To triple your website traffic or your conversion rate?

Tripling traffic may be a viable mean, but cost you a fortune. But conversion is within your control.

What if you can increase your conversion rate by 3%. Then you will have 3 sales.

The aim here is to increase your conversion, before we even want to increase traffic. This is great lesson. How to do it properly? By testing it extensively.

How do you increase your conversion? Let’s talk about your brand.

6) Your Very Own Brand Name!

Last lesson of Day 1, is an important one (if not the most important).

It’s about your own brand of one. What’s brand of one?

What's your brand? What people remember you as an individual or as a business?

Making yourself being a recognised expert in the field is your objective. Generality does not sell. Expertise is all that matter. You can’t be all things to all people. You need to have your own voice, your own products and your authority. No one purchase from an unknown authority and character.

Try to think and outline what your expertise, what’s so special about you that no one can replace you with? For example, I am a Chinese as well as a business professional and also a site build it coach.

That’s something not everyone can emulate or duplicate. You may take away my computer, but you can’t take away my Chinese knowledge at the same time a Site Build It coach.

So, what about you in your own niche?

Jot down some notes and apply what you've learnt.

You now have the resell/ giveaway rights to the report and you may forward it to those who will find the report useful.

I hope you've enjoyed the tips.

In the Day Job Killer, you find many different kinds of techniques on how to make money online in lumps. In his previous book, Affiliate Project X book, Chris talked about techniques like the Leech Method and the Workhorse method that helped thousands of beginner and struggling affiliates start making full time income online with a very small budget, including myself!

The Day Job Killer is the continuation to the previous book. This version talks more about PPC strategies like Rob the Guru, Under Cutter, Campaign Nuke etc… that are all well proven methods to make huge amount of cash but it’s not that easy for a beginner affiliate.

This would be pretty obvious since Chris is mostly known for his powerful pay per click techniques revealed in his AdwordsMiracle book. Of course, if you are to follow the techniques in DJK, you need to have a good budget since Chris says you need to spend money to make money.

The Direct Linking X and Rob the Guru techniques are two of my favourites that have helped me take a step ahead in making more profits per day than I used to make per week without spending too much as you would if you followed the other techniques in the Day Job Killer guide.

The first two to three techniques require you to spend less money when compared to the last few methods in the Day Job Killer book, but the last few methods also make more money in a short time than the ones at the start.

If you are new to Internet Marketing, you are better of getting a little bit of experience and fill up your wallets before you step in the Day Job Killer techniques that can drain your pockets empty if you don’t follow the steps right.

If you can manage to get large amounts of traffic you will be able to convert them into paying customers. At least that is the hope of most folks. Some of the larger web sites that have been developed at great expense over the years have fallen by the wayside. However, there are many small sites that have done quite well selling things like the Rainbow Vacuum Series E .

By using Google Adwords you can zero in on your target audience. Let’s say that you have a web site that sells rainbow vacuum accessories, given a choice, which would you rather have, one thousand visitors per day of a general nature searching for everything under the sun or one hundred visitors looking specifically for vacuum cleaners. My choice would be the one hundred unique visitors looking for the cleaners. Why, simply because my conversion ratio would be much higher.

Are You Spending Lots Of Money To Make Money

Almost everyone has heard the saying, “You Have To Spend Money To Make Money”. While not always true, it does have application when it comes to using the advertising program that Google has called Adwords. I’ve used Adwords on a continuing basis for several years now and I would have to say that I have spent a lot of money. But the flip side is that I have made more sales than I would have otherwise. In other words, I took in more money than I spent.

“You can never go wrong making a profit” is what the student of Glenn Turner, James E. Tolleson and his younger brother Rodney Tolleson used to say. This is true, with one warning. If you spend one thousand dollars in advertising and make one thousand dollars in profit you have made a good choice. However, if you spend one thousand dollars to run ads and only make one hundred dollars your risk reward ratio is too high.

What risk reward ratio is correct? Well, that is something you will have to decide. Personally, I like a 3 to one ratio. If I spend one thousand dollars running ads I’d like to see a three thousand dollar profit.

Here it is: www.twitter.com/mexmike

It’s FR.EE - it doesn’t cost a penny to
use but I MUST WARN YOU:
It is very addicting! Just ask the new president
of the United States, Barack Obama.
He used it during his 2008 presidential campaign……
and now he has the most followers in the world.

My friend Mike Filsaime said it’s like combining:
- Blogging (Twitter is actually Micro Blogging)
- SMS text messaging
- Instant Messaging
- Chat Rooms
- Communities Forums and Social Networks
- Personal Email
- Email Broadcasting
- Search
- Viral Marketing

And he’s absolutely right!

Twitter is compatible with PC, MAC,
iPhone, and any smart phone.

How do you use Twitter?
Sign up an account and start following me:
www.twitter.com/mexmike

I will follow you forever!

Here’s how to use Twitter….let’s say you want
to send me a direct message - once I start following
you - you can send me direct messages.
You can also send me instant replies.

I update my Twitter at least twice per day -
I’m constantly on there…so again this is the
quickest way to get in touch with me.

NOTE: Do not spam or trash talk. Twitter is a
very friendly community. Remember that this
is a relationship-building utility. In marketing
you have to build relationships in order to be successful.

Make sure you TWEET before you start
following people. So what can you tweet about?
Anything goes!
Tweet about:
The news
What you’re reading..
Where you’re going…
Your favorite song…
Your New Years resolution..
Your favorite movie…
The movie you just saw or are about to go see…

Again to start following me simply go to:
www.twitter.com/mexmike

Niche Blueprint

The >No Holds Barred - FULL FACTS< of the NB System reviewed, plus Free insider track videos and Early Bird Bonus.

The eagerly awaited follow up to Commission Blueprint is to be released on the 12 January 2009. Tim and Steve’s last product was a massive success and their is no reason to think any differently about Niche Blueprint.

Tim Godfrey and Steven Clayton product blueprints can only be described as “winners,” backed up with gleaming reviews from no less than The New York Times and Fox News.

They described one such website as “child simple,” yeah but this child simple e-commerce niche site was flipped for an astonishing $173.000!

Selling Websites!

What was the niche and what was it selling - Pets - Bird Cages! I bet the owner of this simple site never imagined in their wildest dreams that the bonus of building such a simplistic site and having the courage to follow their dream of building their own online empire would result in such a massive cash return for them, and set them well on their way to full financial independence.

Some Background On Tim & Steve

Tim and Steve have been involved in a number of successful internet marketing launches from Profit Praxis to Commission Blueprint and right up to date with Niche Blueprint.

Along the way they have accumulated a wealth of knowledge and experience in marketing; website flipping, e-commerce, dropshipping, affiliate marketing, clickbank and Google Adwords.

They have now added the expertise of David and Michael Hermansen to their latest project, which has to be a massive plus in anyone’s book.

Having been involved in successfully teaching many individuals from all walks of life to make a full-time living online, I would suggest that they may be the right team to get the job done.

Quick Niche Blueprint System Summary

• Income Within 30 Days
• Blueprint System Delivered Over a 6 Week Period
• Internet Marketing Basics Video Series
• Easy Step By Step Instructions
• Modular Format
• 9 Modules
• 26 PDFs
• 23 Videos
• Free Life Time Membership to Dropship Blueprint
• Large Selection Of Premium Quality E-Commerce Store Templates
• Software for use with the above

The whole blueprint system will take an absolute non techie beginner through the process of choosing your niche; market research, finding suppliers and products, choosing a domain name, building your niche blueprint store, getting customers and the best of all, getting you to an online income in 30 days!

Do yourself a favor and check out my Killer Bonus For Niche Blueprint.

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Factors for Optimizing Search Engine Ranking

It is essential to be aware of the three primary factors for top ten search engine placement First, incoming links play a pivotal role in ranking. Secondly make sure to use meta tags and alt tags. Finally, if you want to optimize search engine ranking don’t forget the keywords. All three elements work together to help a site gain first page placement.

Add Incoming Links to Improve Search Engine Ranks

The road to improve search engine ranks is paved with work to gather incoming links. This takes time and a lot of work especially to establish links with other websites that enjoy top ten search engine placement. Your site moves up the list when other highly ranked sites link to it.

Most UK business owners, though, are more concerned with marketing their business to direct consumers rather than contacting websites owners for link exchanges. This is a job for a professional web site marketing expert. That leaves the company to manage its business while the web experts manage placement to increase rank.

Using Meta Tag Optimization Services

Place proper Meta tags within the are of the site. This is especially true for the are has the most weight and therefore is most important. Search engines also index the image tags, so keep those in mind. Oddly enough, keyword tags are not nearly as important as the Title and Alt tags on your website. In fact, most of the major search engines these days completely disregard such tags when it comes to improving search engine ranking.

The web master or owner can generally create all the necessary tags. Still, meta tag optimization services are pushed by some professional website marketing companies. This is practically useless, so web site owners should reject companies who push it. These so-called experts have lost touch with successful methods of guaranteeing first page placement, you won’t be satisfied with them.

Put Keywords for Search Engine Ranking to Work for You

The effort to improve search engine ranks involves keywords both in relevant content on a site and in the links to the site. Ensuring use of keywords within articles and text on the website is a key element to increasing page ranking. Having those same keywords in the incoming links is a big bonus. The right mix of keywords within a site and used in links to the site results in top ten search engine placement.

To better potential Internet earnings for UK businesses it is essential to increase search engine placement UK. Pay attention to the three elements – tags, keywords and outside links. The end result will be more visitors brought in by searches.