Keyword Density Explained

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Keyword Density Explained

Thursday, March 27th, 2008    Subscribe To Our Feed

Keyword density is the indicator of the number of
times the selected keyword appears in the web page. Do
not overuse keywords, but use just enough to appear at
important places. If you repeat your keywords with
every other word on every line, then your site will be
rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of
the total word content on a particular web page.

If you have 100 words on your web page (not including
HMTL code used for writing the web page), and you use
a certain keyword for five times in the content. The
keyword density on that page is got by simply dividing
the total number of keywords, by the total number of
words that appear on your web page. So here it is 5
divided by 100 = .05. Because keyword density is a
percentage of the total word count on the page,
multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between
3% and 5%, to get recognized by the search engines and
you should never exceed it.

This rule applies to every page on your site. It also
applies to not just to one keyword but also a set of
keywords that relates to a different product or
service. The keyword density should always be between
3% and 5%.

Simple steps to check the density:

* Copy and paste the content from an individual web
page into a word-processing software program like Word
or Word Perfect. * Go to the ‘Edit’ menu and click
‘Select All’. Now go to the ‘Tools’ menu and select
‘Word Count’. Write down the total number of words in
the page. * Now select the ‘Find’ function on the
‘Edit’ menu. Go to the ‘Replace’ tab and type in the
keyword you want to find. ‘Replace’ that word with the
same word, so you don’t change the text. * When you
complete the replace function, the system will provide
a count of the words you replaced. That gives the
number of times you have used the keyword in that
page. * Using the total word count for the page and
the total number of keywords you can now calculate the
keyword density.