How to Produce a Popular Podcast

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How to Produce a Popular Podcast

Friday, December 28th, 2007    Subscribe To Our Feed

The object of a podcast is to record content in such a way that it compels people to listen to you. That means you need to speak with energy, passion and enthusiasm when recording either an audio or video message.

Speak from your heart using an outline to keep you on track, not from your head by reading a script word for word.

A great way to learn how to speak with enthusiasm is to watch the home shopping network. Pay particular attention to the body language of the presenters and the excitement in their voices as they promote their products. Think about what they are doing and copy them.

Also, watch the news and listen to talk radio. These people are professional broadcasters. Model them.

Keep your podcast short, preferably no longer than 8-10 minutes. And pack as much value into those minutes as possible. The attention span of your online audience is short, so keep your podcast short, too.

By keeping your podcasts short and to the point, your audience will continue to eagerly anticipate your next message.

To get comfortable with the process, start by recording mini :30 second segments. Then increase the length to two minutes, four minutes, six minutes and finally eight-ten minutes.

And the one thing you must include in your podcast is a promotion for your products. This is how you drive traffic to your money sites!

You can create dedicated posts to promote your products, or you can follow the 80/20 rule: deliver content in 80% of the podcast and use the final 20% to promote your products.

As long as the listener gains valuable information from the 80%, he is willing to listen to your pitch during your 20% promotion time. Also, because he’s heard your voice and seen your face, he’s more likely to trust you and therefore more likely to buy from you.

But in order to get people to listen to or watch your podcast, you have to promote it. The most effective (and free!) way to do so is by submitting it to popular podcast directories such as:

• iTunes
• iPodder.org
• Podcast Alley

When adding your podcast to these directories, you need to choose good keywords and associate the right ID3 tags with your mp3 audio files.

An ID3 tag stores data about the mp3 file, data like Artist Name, Song Title, Year and Genre. The song title is nothing more than the title of your podcast, and the genre is the niche or category that best describes your subject matter. Choosing the right ID3 tags is the same as choosing the right keywords—they help people find you!

You can also help people find you by following these tips:

• Adding both audio and video to your blog helps your visitors feel more connected to you. So when recording, imagine you are speaking directly to your customers, rather than into the microphone or video camera. You’re building relationships with people, not your equipment!

• Start each podcast by saying: “(Your Name) here, the (your niche) expert from (your URL).” For example, “Glen Hopkins here, the Email Marketing Authority from Lucrative List Secrets.”

• Ask your listeners to post their comments after each podcast. Use their feedback to improve your podcasts and to find out what your audience would like to learn from you in future posts.

• Interview guest experts to add variety and spark interest. This is also a great way to break into podcasting if you’re not yet comfortable recording yourself.

• Use dedicated podcasts to promote your products. Remember to showcase the benefits of your products in these podcasts, not just the features.

The sooner you get started, the sooner you’ll experience success.

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Glen Hopkins is an internationally renowned Internet marketer and
the #1 Best Selling Author of, Lucrative List Building.

Glen specializes in helping online business owners build large,
highly profitable opt-in email lists. Get his “Top 10 List Building
Secrets” Report (valued at $97) for free at http://GlenHopkins.name